Client: Spike Lighting
Spike Lighting creates custom lighting pieces for the high end hospitality industry.
Assignment:
The client was looking for on site photography of their custom lighting pieces. It was important for them to maintain a visual consistency across all marketing platforms. Their preference of clean, colorful, environmental interiors led them to my work. The client ended up signing a contract for 14 locations (hotels, restaurants, casinos) in 13 different cities. Having one photographer shoot multiple locations allowed for the style to remain consistent for all imagery. A very clear shot list was provided, including technical drawings, for each photo shoot. While the client was not on site for each shoot, communication was constant throughout, especially as challenges arose on location.
Challenges:
When you are not shooting for the hotel or restaurant it is not possible to close down high traffic areas during business hours. Those businesses were however very accommodating and likewise we had to be flexible with timing. The Amada Restaurant in downtown New York City permitted me to come in to the restaurant just before they opened for dinner service. This allowed me to prioritize the main dining room and bar area photographs to be shot first and all close up and private seating shots were photographed around any guests already seated.
Final Product:
Spike Lighting received portfolio images for their newly redesigned website, including shots that are used for design elements. The photographs are also being used for traditional sales & marketing materials, social media and editorial.
Related Projects:
All images are Copyright © Leslie Parrott 2022 unless stated otherwise. All Rights Reserved.