I first discovered photography as a medium to express my artistic vision but soon discovered it was a great way to capture my life experiences in a controlled manner. My background includes an education in fine art photography and studio arts as well as four years in the corporate world in a marketing and content management role. I have since found my home in travel and on-location photography. I find a photo to be most successful when it represents the experience of a place - whether it is the environment, the personalities of people or a detail that engages the sense. Travel photography in general can be distant but I, instead, want to bring the viewer along for the ride and capture positive real life experiences. Recently, my travel editorial work has made a transition into photographing social media marketing campaigns. Social media specific photography is a new genre in photography. Brands are realizing the impact that well crafted photography campaigns can have on reaching their customers on a more personal level. Consumers do not want to be advertised to on social media but instead respond to imagery that feels familiar. And for that reason, I photograph from the consumers point of view while staying true to a business's branding. Whether photographing travel editorials or social media specific campaigns, my style stays consistent through visual story-telling and a focus on color and light.
I am drawn to new adventures, therefore you can find me traveling frequently seeking my next unique photo story. When not on the road, I reside in Jersey City and my business is local to the greater New York City area.
More:
"Photographer Leslie Parrott Finds Assignment Success with Instagram" PhotoServe, Photo District News, 05 November, 2014
"Leslie Clements Parrott is a First Place PDN WIF Winner" PhotoServe, Photo District News, 25 February 2014