Client: SL Green Realty Corp.

SL Green Realty Corp. is a fully integrated real estate investment trust that is focused primarily on acquiring, managing, and maximizing value of Manhattan commercial properties.”

Assignment:

The client was looking for an independent photographer who could photograph their properties and the surrounding neighborhoods in New York City. Their retail focused brand needed photographs for a new website/ portfolio and marketing materials. They asked for architectural shots of specific properties, lifestyle and some general detail shots with a focal point on retail/ shopping.

Challenges:

Two challenges arose from the multiple photo-shoots. First (expected) - it was cold! New York City in the winter is vibrant with holiday festivities and travelers. However, everyone (including myself) were bundled. Warmth tends to trump style. That said, shooting lifestyle using the general public passing by on the city sidewalks provided the challenge of spotting well dressed individuals in such weather conditions. I dressed appropriately (not fashionably, as I was not in any of the shots) and camped out on corners waiting for the best scenario of people to walk by within the composition I had setup. Some neighborhoods were easier than others… which brings me to my second challenge - Trump. Yes, President Trump. No worries, I am not going to get political here. But photographing anywhere within a five block radius of the Trump Tower in Midtown was challenging. Between protestors, media, police, tourists and solicitors, it was difficult to have any clear shot of a number of properties. A good example of a solution to this challenge would be the photograph of the Prada store (above). I shot this in a more artistic composition which eliminates protestors signs, police cars and barricades, as well as media crew and their trucks. In order to take this photograph from across the street, where the main entrance to Trump Tower is located, I had a conversation with a very understanding New York City policeman. It was comical because most people on the block were trying to get photos of Trump Tower and I was trying to get photos of across the street. This photograph is one of my favorites from this collection and now I can look back and laugh about this shoot.

Final Product:

The photographs are used on the client’s website and in marketing materials to showcase their retail properties in New York City. The client was happy with the variety of photographs and purchased all photographs for use in an image library.


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All images are Copyright © Leslie Parrott 2018. All Rights Reserved.